Communication to Lead

I want to start with this quote from Saul Alinsky’s book “Rules for Radicals”:

“One can lack any of the qualities of an organizer – with one exception – and still be effective and successful. That exception is the art of communication. It does not matter what you know about anything if you cannot communicate to your people. In that event you are not even a failure. You’re just not there. Communication with others takes place when they understand what you’re trying to get across to them. If they don’t understand, then you are not communicating regardless of your words, pictures or anything else. People only understand things in terms of their experience, which means that you must get within their experience.”

This is from a secular book that has nothing to do with churches, but the truth of his arguement rings true. We have the greatest story ever told! The Gospel of Jesus Christ is a life changing ideal that we need to communicate to everyone! Doing so effectively is a challenge that we as "The Church" seem to struggle with. We as Christians are always communicating something to the world. The question is: What are we communicating? How effective is our communication? Is it relevant to the hearer? Have a great day, and communicate the Gospel effectively to someone today while you are at it!