What are you doing?

OK, so you have a church. What is its purpose? Who is it trying to reach? I know that all churches have some things in common. They at least should have in common that they are trying to reach people for Jesus Christ and disciple those people and most likely be a place of fellowship for believers. Beyond that, there are differences. Example: if you are trying to reach out to young urban professionals, would you really want to start your church in a barn or a rodeo arena? However, if your target is to reach cowboys, that might be the perfect place. Some things to keep in mind as you plant a church or redefine the church you have just started pastoring...or even just realized something needs to change because you have been in a downhill rut for years in the church you are a leader at.
1. Know what you are about. If you don't have a passionate call from God to reach the people you are trying to reach, then why should they come to a laissez faire church? Like writing a blog, if the church doesn't offer quality content, then there is to much competition for their time. They won't waste it on a church just because it has a building and a sign out front.
2. Be proactive in evangelism. You can't expect people to come through the doors of your church on their own. They need a reason to come. Some will occasionally come because they are family of the people already there, but to reach the rest of the community, it is important to go to them. There are thousands of ways to do that, but the important thing is that you are reaching out beyond the walls of the church.
3. Don't rely on tradition to bring them in. This may just be a continuation of point 2, but just because peoples parents are from the Church of God of Methodibapticostal Episconazaratholic doesn't mean that they will follow in those footsteps unless they have a reason to. This is also a point to look at what you are currently doing. Is your church doing X program because it is effectively helping you reach one of the goals of the church like reaching out to the community or discipling believers, or is X program in place just because as long as grandma has been there in that church that is the way it has been done?
4. Help your congregation find their passions. Most people have them they just need help focusing their passion. They need leadership, and that is where you as a pastor or church leader come in.

I hope this gave you a few ideas for kick starting your church if you were in a slump and if you are a church planter, my hat is off to you! Hope this helped you too.

Getting Attention...

Tim and I went to Walmart today to pick up some drinks for the 5 Point Fellowship Freedom Fest coming up on the 4th of July. We bought about a thousand cans of Pepsi, Mountain Dew, Diet and regular of both. That makes two grocery carts very full of nothing but 24packs of canned soda. The cool thing is that people came up and asked us what we were doing just because we were buying a ton of one product. We were able to tell them about the church and the event. Not that everyone is going to start a church marketing campaign build around buying cartloads of Mountain Dew, but it was interesting to see how it worked!

Starbucks and Churches...

Ok, so what can we learn as church leaders from a place like Starbucks? They have a site called, My Starbucks Idea On this site you can submit ideas for ways Starbucks could improve their service, or a new product they could offer, or another way to improve their company. You can vote on other people's ideas, discuss those ideas with other customers. So Starbucks, through this site now knows, what their customers like, what they don't like and what they want that Starbucks doesn't currently offer! Now, as a church, we aren't going to change the Gospel of Jesus Christ to fit people's taste. But, what if the suggestions are simple? It broadens the idea of a creativity team to the entire church, entire community... People might tell you that the very creative (so you thought) spotlight that you just installed for the choir is really blinding the first three rows to the left of the platform. (Pulled that example out of thin air, my church doesn't even have a choir, but you get the point.) People often see things in a church that the Senior pastor and the pastoral staff of a church don't see. Sometimes we become so comfortable in "the way things are" that we forget what it is like to be a new person trying to find the nursery, or trying to find offering envelopes, or how communion cups are to be handled after communion... Having a forum on your church's website, or an old fashioned comment box, might be a way to help out the pastoral staff without adding cost to your staff budget. One other lesson to learn from the Starbucks site is the "see" part of the site where you can look at the most popular ideas and what is being done about implementing them. People want to see that comments are taken seriously. Does that mean that every suggestion is immediately or ever put into practice? Of course not, but it does mean that people will see that suggestions are not just thrown away. The good ones are looked at seriously and the great ones are put into practice. Anyway, just my thoughts...I think I need a Chai Tea.

Snowballs

Yesterday, there actually was a short snow fall here in South Carolina in April,but that isn't what I am talking about today. If you have followed this blog or my Home TEAM blog, you know that our church just put together an Egg Drop event in Easley, SC. It was a great success...which means we are already working on the next events. Yes Plural. Next year, we will be doing a bigger, better Egg Drop on March 27th! Mark your calendar! Currently, though other than having reserved the field for next March, I am working on some smaller events. May 17th is Tennis Shoe Sunday! May 24th is our Outdoor Baptism! We are planning for a big day there! July 4th is a big block party event in the parking lot at 5 Point Fellowship! It takes time to put together a great event! If you are a leader in your church, you will quickly find out that those events that you just "throw together" look like exactly that. Spend the time and money to do everything your church does with excellence! Oh, and if you are wondering why a church is involved in city event planning...Sunday morning about 10 people gave their hearts to the Lord! Many new visitors have come because they attended one of our community events. Have fun in your community showing people the love of Jesus Christ and then see what happens!

A picture from the Egg drop.

Here is a picture of one of the 5 fields during the egg drop. As you can see...a lot of people were having a great time. This field had about 30-50,000 eggs on it...and was picked clean in about 3 minutes. The kids are ages 4 and under on this field, so the parents were allowed to go with them.

Marketing

Is marketing a bad term when it comes to the church? I don't think so. It does depend on what we are marketing. Are we trying to just make a big name for ourselves, or are we making a big name for Jesus? If the former is true, then you may as well just join any club and make a name for yourself. If the latter is true, then we should be shouting from the rooftops that Jesus is Lord! Advertising and Marketing can be as simple as telling a friend about Jesus over coffee. No matter how technologically advanced our world gets, it still takes one on one interaction with people most of the time to lead someone to Jesus! If computers could do it, the whole world would have been won for Christ by now. We must be His marketers here on earth. As we go and make disciples we are helping people become more like Christ. That makes Christian our brand name, our tribe, our corporate identity. Have fun marketing!